By Brian Wise | From the January-February 2021 issue of Strings magazine Violinists have appeared in advertisements for soap (Ole Bull), beer (Jascha Heifetz), scotch whisky (Mischa Elman), and stereo equipment (Fritz Kreisler, Yehudi Menuhin). But these days, the product endorsements are mostly limited to luxury goods: watches, handbags, electronics, and high-end hotel chains. And … Continue reading Going Commercial: What Happens When String Stars Venture Outside the Realms of Music for Endorsement Deals?