D’Addario Focuses on Ascenté Line at Winter NAMM 2019

Lyris Hung, D’Addario‘s orchestral product manager, gave us a tour of the company’s booth at the 2019 Winter NAMM Show. This year, D’Addario plans to  focus on Ascenté, a synthetic string line available for violin and viola. Ascente targets the student player and for the first time this year will finally be available from a 1/16-size violin to a full size, and for violas ranging from 12′ to 16′. It has a synthetic core, which allows it to stay in tune longer, a great benefit for the entry-level musician.